Back to the 00s! Juicy Couture makes a surprise comeback in the 'best way' - and it's all Gen Z can talk about
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Iconic fashion brand Juicy Couture once dominated the 2000s with its tracksuits, rhinestone embellishments, and playful logos - and it's now making a glittering return in 2024 thanks to the new generation of fashionistas. Juicy Couture was the ultimate symbol of celebrity-inspired luxury, with the likes of Paris Hilton, Britney Spears, and Lindsay Lohan dominating paparazzi walks in matching velour sets, large shoulder bags, and oversized sunglasses.
![[TikTok influencers and A-list celebrities alike are bringing Juicy back into the spotlight, embracing the brand's bold and playful aesthetic]](https://i.dailymail.co.uk/1s/2024/12/24/05/93448953-14223509-TikTok_influencers_and_A_list_celebrities_alike_are_bringing_Jui-a-28_1735019656152.jpg)
Everyone wanted to lounge like a Hollywood heiress, and Juicy tracksuits became the must-have uniform of the era. 'As soon as I first put on my first Juicy tracksuit, I was obsessed,' Paris Hilton told Vogue in 2019, explaining why she added hundreds of tracksuits in every colour of the rainbow to her collection.
![[Juicy's return isn't just about velour tracksuits - though they're still the star of the show]](https://i.dailymail.co.uk/1s/2024/12/24/05/93448969-14223509-Juicy_s_return_isn_t_just_about_velour_tracksuits_though_they_re-a-27_1735019656116.jpg)
'I just fell in love with the brand and it basically became my uniform - I was not only wearing them to the airport, chilling at my house in them, but I was going out at night in them and I was rocking them with everything.'. Fast-forward to 2024, and the nostalgia for Y2K fashion has never been stronger.
![[Juicy Couture was the ultimate symbol of celebrity-inspired luxury, with the likes of Paris Hilton, Britney Spears, and Lindsay Lohan dominating paparazzi walks in matching velour sets, large shoulder bags, and oversized sunglasses]](https://i.dailymail.co.uk/1s/2024/12/24/05/93448967-14223509-Juicy_Couture_was_the_ultimate_symbol_of_celebrity_inspired_luxu-a-25_1735019655888.jpg)
TikTok influencers and A-list celebrities alike are bringing Juicy back into the spotlight, embracing the brand's bold and playful aesthetic. From Bella Hadid rocking a black tracksuit to a high school prom and rapper Saweetie posing in baby pink - the label's resurgence is impossible to miss.
![[TikTok and Instagram has played a huge role in Juicy's revival, with thousands flooding the platforms with throwback posts and styling tips]](https://i.dailymail.co.uk/1s/2024/12/24/05/93448957-14223509-TikTok_and_Instagram_has_played_a_huge_role_in_Juicy_s_revival_w-a-30_1735019656530.jpg)
Iconic fashion brand Juicy Couture once dominated the 2000s with its tracksuits, rhinestone embellishments, and playful logos. TikTok influencers and A-list celebrities alike are bringing Juicy back into the spotlight, embracing the brand's bold and playful aesthetic.
