Bakeries are keeping a big secret from you about jam doughnuts Doughnut devotees might be left with a sour taste in their mouths after this sweet revelation – it seems the 'jam' in some of our favourite bakery treats is not quite what it seems.
Donut King's general manager Andrew Badcock has let slip that instead of traditional jam, what you're getting is actually apple paste or sauce, masquerading in berry flavour and colour.
Badcock laid it bare: "Some food brands use apple paste or sauce as the core ingredient in their raspberry jam recipe.
As you wander into the local bakery, seduced by that gorgeous scent of fresh dough, only one thing can satisfy your cravings: the classic jam doughnut.
So next time you bite into a jelly doughnut, you might just taste the apple of truth.
