Beyoncé halftime show earns over twice the viewers of awards show where she 'didn't feel welcomed'
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Beyoncé managed a ratings triumph at her NFL Christmas halftime performance, which was held at NRG Stadium in her Houston hometown. Netflix revealed in a press release Thursday that over 27M Americans tuned in live to watch the 43-year-old pop diva's 15-minute, eight-song medley - according to Nielsen.
The performance comes at the end of a banner year for Beyoncé, who released her debut country album Cowboy Carter in March to a burst of acclaim from her fans. At the time, she remarked that the album 'was born out of an experience that I had years ago where I did not feel welcomed...and it was very clear that I wasn't.'.
Although she did not name the event in question, her admirers widely speculated she was referring to her performance at the 2016 Country Music Association Awards. That awards show, where Beyoncé sang her country song Daddy Lessons with the Dixie Chicks, earned 12.8 million viewers, according to Deadline - less than half the audience Beyoncé had for her Christmas Day performance this week.
Beyoncé managed a ratings triumph at her NFL Christmas halftime performance, which was held at NRG Stadium in her Houston hometown. Beyonce was met with criticism over her CMA Awards performance with the Dixie Chicks, who rebranded as the Chicks in 2020 during the Black Lives Matter riots.