BREAKING: LIV Golf announces new CEO as Greg Norman future addressed in statement
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LIV Golf has announced Scott O'Neil as their new CEO. O'Neil, a former CEO of Merlin Entertainments, has replaced Greg Norman as LIV's boss. Two-time Open winner Norman became LIV's first CEO and commissioner ahead of their inaugural season in 2022 and has been the face of the Saudi-funded league ever since.
Norman will remain involved with LIV, although his exact role hasn't been confirmed yet. LIV Golf Board chairman Yasir Al-Rumayyan said in a statement: "On behalf of the Board of Directors, we welcome Scott to the LIV Golf family, knowing he will capitalize on everything that has been accomplished over the past three years.
"Scott has the passion, the tenacity, and the vision to continue leveraging LIV Golf’s position as a pre-eminent, global sports and entertainment company and to lead our amazing teams and players for years to come. "When we launched LIV Golf, there was no one that made more sense to lead the organization other than Greg Norman. I thank him for everything he has done to establish, launch and grow our league. He has been instrumental to LIV’s success.".
O'Neil has worked in managing sports and entertainment brands for more than 25 years, having previously been employed by the New York Knicks, Philadelphia 76ers, Philadelphia Eagles, New York Rangers and New Jersey Devils. He added: "The opportunity to lead a global sports league is a dream come true.
"I am grateful and humbly thank the members of the LIV Golf Board of Directors and its Chairman Yasir Al-Rumayyan for believing in my strategic vision, growth plan, and passion for this league. LIV Golf is the world ’s first global golf league and, with the best teams and players competing around the world, it represents sports entertainment at the highest level.
