Greg Norman can't hide true LIV Golf feelings after being replaced as CEO
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Greg Norman proclaimed "LONG LIV GOLF" as he officially stepped down as the CEO of the Saudi-backed league. The 69-year-old has been instrumental in poaching top golfers like Bryson DeChambeau, Jon Rahm and Phil Mickelson from the PGA Tour to join the breakaway circuit since the inaugural season in 2022. Although he will no longer be at the helm, Norman will continue to be involved with LIV in a yet-to-be-determined capacity.
In a statement, Norman congratulated his successor, Scott O'Neil, saying: "First and foremost, congratulations to Scott. He is exactly the type of experienced professional who understands the unique and powerful combination of entertainment and sports that LIV Golf exemplifies.
"The league will be in very good hands with him at the helm. I started this journey more than 30 years ago, knowing in my heart and mind that the game of golf and its professional players were undervalued, delivering a product that felt stagnant. "With LIV Golf, we changed the game forever. None of this would have been possible without the vision and leadership of LIV's chairman Yasir Al-Rumayyan. He always knew what was possible and he never wavered from his belief that golf and the business of golf could be more than it was in the past.
"I couldn't be prouder of what we've accomplished or more pleased with where the league stands today. I'm excited to pass the baton of day-to-day management and continue to help do what I can to grow LIV Golf. LONG LIV GOLF!". The incoming boss will now take over trying to recruit more world-class golfers to LIV, secure a hefty TV deal and get official recognition from the OWGR (Official World Golf Ranking). He is also expected to be involved in the merger talks between Saudi Arabia's Public Investment Fund - LIV's financial backers - and the PGA Tour.
