A spokesperson previously told The Independent: “Most hospitality businesses and retailers deploy a form of dynamic pricing, but this means that prices can both rise as well as fall through tactical discounts being offered in the form of time-limited promotions and fixed price menus.
The average cost of a pint of beer has soared to above £5 as the most expensive lager sold in British pubs has been revealed.
London pubs were the only ones charging more than £6 for a pint of any variant, with the average costing £6.16.
A prominent London pub recently sparked anger by implementing a £2 surcharge on pints ordered after 10pm as part of a surge pricing policy, without listing the price change on the menu.
Pub-goers can expect to shell out £5.08 for a pint of lager, more than £1 more than it would have cost three years ago, according to trade magazine The Morning Advertiser.
