supermarket rankings (Jonathan Brady/PA)] Taking the top spot is M&S, with a customer score of 79 per cent – despite often ranking alongside Waitrose as one of the UK’s more expensive retailers.
retail editor, said: “Our supermarket survey shows that a good shopping experience and quality products really matter to consumers - and M&S beating its rivals to the top spot shows some shoppers are prepared to pay a bit more for that.
Customers felt the store’s value for money was on par with Tesco and Sainsbury’s, also scoring it well for overall customer service and store appearance.
The prestigious recommended provider label also requires stores to score well in customer service, value for money, and the quality of their own label and fresh products.
While a recent report from the consumer group showed that Aldi was the cheapest supermarket last year, the German retailer has now been ranked third overall for in-person shopping.
