Asda just axed popular supermarket discount scheme — and Aldi had cheeky response
Asda just axed popular supermarket discount scheme — and Aldi had cheeky response
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In January 2024, Asda became the first UK supermarket to price match both Aldi and Lidl across hundreds of everyday items. As a result of lowering prices, the retailer claimed customers would save an average of 17% on products like cheese, tea bags, fruit, vegetables, chicken and fish, and get ‘the most from their budget’.
![[An employee removes a receipt from a cash register at a supermarket operated by Aldi Group]](https://metro.co.uk/wp-content/uploads/2025/01/GettyImages-153364683-e1738150427952.jpg?quality=90&strip=all&w=646)
However, flashforward to today and just 12 months later the Asda Price Match scheme has been axed. A message was shared on the supermarket’s website informing shoppers of the change, which read: ‘Our Aldi Lidl Price Match has now finished, but don’t worry, we’ve got plenty of special offers across our entire groceries range.’.
![[Promotional 'Roll Back' signage inside an Asda store]](https://metro.co.uk/wp-content/uploads/2025/01/GettyImages-1229343692.jpg?quality=90&strip=all&w=646)
Aldi was quick to share its thoughts on the matter, taking to social media to post a cheeky response, in true Aldi fashion. Sharing a screenshot of Asda’s website, the @AldiUK account captioned the image writing: ‘POV: You get dumped over text @asda.’.
Hundreds of people have liked the post on X and Facebook, with some joining in on the joke. @JoFFC1876 replying: ‘I hope you and @LidlGB are supporting each other at this difficult time.’. Similarly, @KevinKenny3166 posted: ‘Not even a phone call, that’s just rude. Never mind Sainsbury’s still matches your prices.’.
‘Maybe you could go on Love Iceland,’ jabbed @Matt_Aspden, as @Scousebird shared a broken heart emoji, saying: ‘And just before Valentine’s Day?’. And Taryn Whipp said: ’You mean they will never walk you down the middle aisle? Oh Aldi UK it was definitely them not you!’.
