Cadbury launches 12 new split chocolate bars — and fans think they’re ‘genius’
Cadbury launches 12 new split chocolate bars — and fans think they’re ‘genius’
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Cadbury fans, if you go down to the shops today, you might notice that Dairy Milk bars are looking a little bit different. That’s because the confectionery giants have just launched 12 new limited-edition versions of the iconic chocolate bar, intended for sharing.
![[Cadbury new sharing bar]](https://metro.co.uk/wp-content/uploads/2025/01/Cadbury-Dairy-Milk-Made-to-Share-Bar-COOKED-BAR-55c6.png?w=646)
The new range features packaging that’s ‘split’ up into sections, according to the tasks people complete for their loved ones. The wrappers indicate that those who are more ‘generous’ get a bigger share of the sweet treat. For instance, one packet states that half of the chocolate bar is intended for the person ‘who drove’, while the next biggest chunk is for the person ‘who navigated’, with just a few squares left over for the one ‘who slept’ in the car.
![[A new Cadbury sharing bar split into sections for those 'who pay the subscription' and 'veiwers']](https://metro.co.uk/wp-content/uploads/2025/01/Cadbury-Dairy-Milk-Made-to-Share-Bar-SUBS-BAR-f218.png?w=646)
Other examples include a bar where most of it is to be given to the person ‘who remembers everyone’s birthday’, with just a small piece for the one ‘who signs the cards’. There are also sharing bars for tasks such as updating the shared calendar, keeping the group chat buzzing, cooking/cleaning/eating, hogging the duvet, and booking holidays/completing travel admin.
![[A Cadbury sharing bar divided into 'who remembers everyone's birthday' and 'who signs the card']](https://metro.co.uk/wp-content/uploads/2025/01/BDAY-BAR-0dc8.png?w=646)
The interesting marketing strategy has caused a stir online, with some Cadbury fans loving it and hailing it ‘genius’ and ‘witty’, but others finding it ‘daft’. On Instagram, @yourstruly_2025 said it was an ‘amazing idea’, while @nikitabaxani thought it was a ‘genius packaging strategy’, and @gemmasummer_ posted: ‘I loveeeee this idea.’.
And as the company likely intended, many people quickly began tagging their partners and relatives in response to the bars, poking fun at them for their lack of help around the house, and saying things like ‘you’d have nothing’ or ‘I’d get the whole bar’ in response to the tasks on the packaging.
