Customers have slammed Nestlé as 'cruel' after plans to discontinue an immensely popular chocolate bar have emerged. The chocolate behemoth confirmed today that they are axing the sweet treat due to insufficient sales. Much to the shock of vegans, Nestlé said it will only be available 'until the summer' - though there is no specific date provided for when sales will stop in the UK. Crafted with rice-based milk alternatives and made using 100 per cent sustainable cocoa, it is popular with customers looking for a dairy-free or vegan alternative.

The vegan version of the KitKat was first launched in 2021 due to customer demand and was also believed to push Nestlé further towards its Net Zero Plans for 2050. Although it tasted similar to the original, the KitKat Vegan had an 18 per cent smaller carbon footprint. The KitKat Vegan was available in 15 European countries including France, Denmark and the UK - where it sold for around £1. A Nestlé spokesperson told The Mirror: 'We know that KitKat Vegan has been popular for those looking for dairy or vegan alternatives.

Much to the shock of vegans, Nestlé said the KitKat Vegan will only be available 'until the summer' - though there is no specific date provided for when sales will stop in the UK. 'Unfortunately, global demand has been reducing to the point that production was making manufacturing more and more complex and we have now made the difficult decision to discontinue the product. 'We know there will be some disappointment, however it will still be available in the UK and Ireland until the summer.'.

Nestlé acknowledged that vegan chocolate remains a niche market, with their more traditional products bringing in the most money. The spokesperson added: 'Our emphasis with the KitKat brand for the foreseeable future will be on classic chocolate variants, as they continue to be the preferred choice among consumers.'. Social media erupted with heartfelt posts as thousands voiced their disappointment, including one emotional user who took to the group Vegan Food UK to write: 'No! You are just cruel!.

'It's one of the only nice tasting vegan chocolate products that my daughter can eat without an allergic reaction. 'We've been paying your over inflated prices for a long while and now you're taking that little bit of pleasure away from her and so many thousands of others.'. Others agreed that they would be left with a lack of vegan alternatives to chocolate without KitKat Vegan. Crafted with rice-based milk alternatives and made using 100 per cent sustainable cocoa, the KitKat Vegan is popular with customers looking for a dairy-free or vegan alternative.

Nestlé acknowledged that vegan chocolate remains a niche market, with their more traditional products bringing in the most money. Social media erupted with heartfelt posts as thousands voiced their disappointment, including one emotional user who said: 'Can't believe Vegan KitKat has been discountined. This is devastating'. 'Just heard they might be stopping production of Vegan KitKats in the UK and honestly man I'm so tired of vegan options getting more and more limited recently', a disappointed customer said.

Another wrote:'Nah the vegan kitkat is being discontinued?!. Why are we going backwards?. 'Can't believe the vegan KitKat has been discontinued,' someone else added on X/Twitter. 'This is devastating'. While a fifth tagged KitKat's official account and begged: 'Please say it's not true'. When it was first released, the KitKat Vegan divided chocoholics who said that it didn't taste the same as the original due to the use of darker chocolate.

But today, as people mourned the loss of the KitKat Vegan on social media, one said: 'What?? I liked it more than the regular KitKat. However there is good news in the world of chocolate as Iceland announced on Tuesday it would be stocking everyone's 'favourite' chocolate - Milky Way Crispy Rolls. Vegan shoppers said that they would be left with a lack of vegan alternatives to chocolate without KitKat Vegan (Stock Image).

From February 4, Iceland will sell the Milky Way Crispy Rolls, the Bounty Crispy Rolls and the Twix Crispy Rolls for 50p each - but shoppers who are particularly hungry have the option to buy all three for £1.20. Iceland will sell each chocolate bar for 50p. Milky Way Crispy Rolls will hit Iceland's shelves on February 4 for a week alongside two brand-new additions - Bounty Crispy Rolls and Twix Crispy Rolls.

The frozen-food retailer will sell each chocolate bar for 50p - but shoppers who are particularly hungry have the option to buy all three for £1.20. Although the Milky Way Crispy Bars are returning for a limited time only, chocoholics took to X to express their excitement. 'Hooray!' one overjoyed shopper exclaimed. 'I'm glad these chocolates are back in the shops. My stomach has missed them.'. With his mouth clearly watering, another user described the Milky Way Crispy Bars as 'amazing' and a sugary snack that 'reminds me of my childhood'.