David Beckham and his family were in London on Thursday 30 January for the launch of his latest David Beckham x BOSS One campaign. David, 49, was joined by wife Victoria, 50, and their sons Romeo and Cruz and daughter Harper for the event at Lightroom in central London. Also on the guest list was 19 year old Cruz’s girlfriend, Jackie Apostel, 29, who captured everyone’s attention in a white suit teamed with red lace lingerie from Victoria’s fashion label. “Head to toe VB with the most beautiful valentine coloured lace,” she wrote on Instagram after the evening out.

The family were also joined by Romeo’s girlfriend Kim Turnbull at the event. She wore a black suit with open fronted trousers, while Victoria and David’s daughter Harper, who is 13, looked pretty in a floor length black silk maxi dress. Mum Victoria, meanwhile, wore a black lace dress paired with transparent high heels. While the Beckhams’ eldest son, 25 year old Brooklyn, was not at the event with his wife Nicola Peltz Beckham, there were plenty of other celebrity guests in attendance including Vick Hope, Gemma Chan, Kaya Scodelario, Jodie Turner-Smith, Game of Thrones star Nathalie Emmanuel and Gordon Ramsay and his wife Tana.

The party was to celebrate the launch of David Beckham’s latest collaboration with BOSS that includes a steamy advertising campaign featuring David posing in his white BOSS underpants for a revealing photo shoot. The underwear is part of the BOSS ONE Bodywear collection, with David’s photo shoot directed by fashion photography duo Mert and Marcus. The photos include David posing in a wet white t-shirt, revealing his abs, and another when he reclines in a chair, showing off his multiple tattoos while wearing just a pair of white pants.

Daniel Grieder, CEO of HUGO BOSS, said: “The launch of the BOSS ONE Bodywear collection marks another milestone and a new chapter in our long-term strategic partnership with David Beckham. It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever.”.

David shared the stylish BOSS campaign video on Instagram earlier on Thursday and was flooded with comments from fans. One wrote: “Thank you God for creating David Beckham,” while another said: “Ok… sooo watching that felt totally wrong Db, you could have put a PG warning out first,” followed by fire and laughing emojis. A third commented: “I feel like I need to go to confession for looking at this married man… and I’m not even Catholic,” while a fourth added: “Insanely sexy. My goodness. Beautifully shot. Expertly acted. More please.” Another fan simply suggested: “Beckham for Bond,” while one went even further, writing: “King Beckham.”.