Dragons’ Den fans spot moment Steven Bartlett gets ‘destroyed’ after spreading health misinformation
Share:
To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video. Up Next. Dragons’ Den viewers have claimed Steven Bartlett was ‘destroyed’ after being slammed for sharing health misinformation.
![[Dragons? Den, series 22, episode 1 (Picture: BBC)]](https://metro.co.uk/wp-content/uploads/2025/01/SEI_235527046-3192.jpg?quality=90&strip=all&w=646)
The entrepreneur and podcaster, 32, is the founder of the social media marketing company Social Chain and hosts The Diary of a CEO podcast. In 2021 he then joined the BBC business series, which gives other entrepreneurs the opportunity to seek investments from the panel.
![[Dragons' Den star Steven Bartlett faces blow after adverts are banned - MIDNIGHT EMBARGO]](https://metro.co.uk/wp-content/uploads/2024/12/SEI_217286814-ba1d.jpg?quality=90&strip=all&w=646)
The series returned to screens last night, with one of the pitches coming from cousins and co-founders Issa and Ash Patel who started their vitamin and supplement company Diso 18 months ago. Targeting a ‘rapidly growing global vitamins and supplement market in a novel way’, they were seeking £100,000 in return for 2.5% equity.
The pair, who have a decade of experience in the pharmaceutical industry between them, explained how their supplements dissolved in people’s mouth and was vegan and sugar free. They’ve already achieved over £270,000 in sales and are stocked in Boots, WH Smith and Holland Barrett.
Questioned by Dragon Sara Davies about whether there was science-based evidence to back their product, the pair spoke about the clinical studies currently underway. After they were told their experience was ‘impressive’ Ash also made a comment that left some viewers amused.
