Man who sold his house to fund fitness business breaks down in tears on Dragon's Den
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A 'fitness enthusiast' who sold his house to fund his business broke down in tears as he revealed his emotional journey on Dragon's Den. In an episode aired this evening, CEO and founder of BodyXcore Joseph Keegan from Liverpool pitched his workout kit to the dragons, including celebrity guest Joe Wicks.
![[After pitching his fitness business, guest judge Joe Wicks got 'emotional' and gave Joseph a hug (pictured)]](https://i.dailymail.co.uk/1s/2025/01/09/21/93932349-14268283-image-a-11_1736458459620.jpg)
The pitch proved an emotional experience for Joseph, who revealed his mental health struggles and told how he previously considered taking his own life, as well as the breakdown of his family life and the loss of his mother. While he asked the judges for £70,000 of BodyXcore, which sells wearable gym equipment to improve strength, flexibility, and endurance, in exchange for 10 per cent of the business, they were visibly moved.
![[Joe, known as the 'nation's PE teacher', tested out the BodyXcore equipment and was impressed]](https://i.dailymail.co.uk/1s/2025/01/09/21/93932339-14268283-image-m-15_1736458724415.jpg)
His story particularly impacted Wicks, who said: 'I can't imagine putting my house up for sale to fulfil my dream; that's so brave of you'. He continued: 'But maybe there's a world where you don't have to do that and you can get a couple of the dragons on board,' causing Joseph to become tearful.
![[BodyXcore sells wearable gym equipment (pictured) aimed at improving strength and flexibility]](https://i.dailymail.co.uk/1s/2025/01/09/21/93932323-14268283-image-a-17_1736458747813.jpg)
'I've got to give you a little cuddle because I'm getting emotional now,' Joe said as he stood to embrace the contestant. He added: 'You're doing brilliant, it's emotional, but you're doing great; have a breather.'. Luckily for Joseph - who admitted his girlfriend also left him amid the business troubles he faced - there were no more tears to be shed because he received multiple offers from judges who all wanted 'a piece of the pie'.
![[Joseph explained his emotional backstory, including that he sold his house in order to fund his dream business]](https://i.dailymail.co.uk/1s/2025/01/09/21/93932341-14268283-image-m-20_1736459200524.jpg)
