Steven Bartlett looks uncomfortable as Dragons’ Den pitch mentions health misinformation

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Steven Bartlett looks uncomfortable as Dragons’ Den pitch mentions health misinformation
Author: Athena Stavrou
Published: Jan, 10 2025 16:21

Steven Bartlett looks uncomfortable as Dragons Den hopefuls mention health misinformation. Dragons’ Den fans have noticed the moment Steven Bartlett was left squirming in his chair during a pitch for a vitamin and supplements company – not long after he was alleged to have shared harmful health misinformation on his podcast.

 [The camera cut to a shot of Mr Bartlett looking uncomfortable and glancing away]
Image Credit: The Independent [The camera cut to a shot of Mr Bartlett looking uncomfortable and glancing away]

On the latest episode of the BBC show, Mr Bartlett was left looking uncomfortable during a pitch in which two hopeful entrepreneurs spoke about the importance of science-backed health information. On Thursday night’s episode of Dragons’ Den - which was filmed before the investigation - cousins and co-founders Issa and Ash Patel presented a health-related pitch to Mr Bartlett and his fellow dragons.

When being questioned about their vitamin and supplement company Diso 18, the pair explained clinical studies researching their product were currently underway. “Coming from a background in regulated industries in healthcare, we are very aware of not making claims that are not backed by real science,” Ash told the dragons.

Viewers were bemused when immediately after, the camera cut to a shot of Mr Bartlett looking uncomfortable and glancing away. One fan took to X to share the clip and wrote: “Dragons’ Den just destroyed Steven Bartlett in the edit.”. Another said: “We’re very aware of not making claims that are not backed by real science”. Shot cuts to Steven Bartlett. Hilarious.”.

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