Dragons’ Den: The businesses pitching in tonight’s episode
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The famous five return for another tense episode. Everyone’s favourite business show Dragons’ Den is back on TV tonight. For some, it’s the perfect starter to ease into the evening before tucking into a main course of The Traitors; for others, it’s the thrill of watching car crash pitches unfold.
Last week, fitness guru Joe Wicks made his debut as a guest dragon, and two businesses walked away with cash injections: one pitching a gym-in-a-bag and another offering silicone bands to keep kids’ shoelaces tied during sports. While some viewers criticised the ongoing format change from the last series, calling guest dragons “pointless”, you’ll be pleased to know it’s back to the famous five this week.
Tonight, Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett will be scrutinising a fresh batch of pitches including a premium frozen pizza brand, an innovative AI video editing software and a subscription service for football shirts. Here’s everything you need to know, and where to buy their products.
First in the den are Reading-based twin brothers Luke and Owen Buckmaster, who have a tasty proposition they hope will have the dragons smacking their lips – Italian-made frozen pizzas. Needless to say, the IndyBest team loved them. Launched in 2020, Doughboys Pizza began by producing hand-stretched sourdough pizza bases from Italy exclusively for the hospitality industry. The brand’s authentic signature sourdough recipe is slow-proved, individually hand-stretched, topped with fresh ingredients, then traditionally stone-baked and blast-frozen to lock in freshness.
