Drew Barrymore and Orlando Bloom star in MSC Cruises’ debut Super Bowl ad
Drew Barrymore and Orlando Bloom star in MSC Cruises’ debut Super Bowl ad
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The cruise line is bringing a dash of Hollywood to promote its newest ship. MSC Cruises is looking to score in the US cruise market with the launch of its first-ever Super Bowl advert. The cruise brand has recruited Hollywood stars Drew Barrymore and Orlando Bloom to feature in its 60-second Big Game commercial, which highlights its soon-to-be launched.
Airing during the Super Bowl on 9 February, viewers will see the two actors taking a holiday aboard MSC World America. In a teaser ad, produced by creative agencyHighdive, Barrymore and Bloom commandeer the piano in MSC’s premium Yacht Club Top Sail Lounge on the ship.
Bloom offers his critique as Barrymore belts out her best rendition of “Holiday,” which is also the new campaign’s musical signature. Read more: What’s new for cruise in 2025?. Suzanne Salas, executive vice president of marketing, ecommerce and sales for MSC Cruises USA, said: “The fun dynamic between Drew and Orlando in our Big Game commercial is a great representation of MSC World America –which combines European design and authentic experiences with everything Americans have come to expect from a cruise – to offer an unmatched vacation.
“We want to give America a glimpse of all the unique features our new ship has to offer, through Drew and Orlando’s eyes of course.”. MSC World America will be the brand’s largest ship to serve the North American market when it launches this April.
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