Ecommerce firms are pushing for major technology investments

Ecommerce firms are pushing for major technology investments

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Ecommerce firms are pushing for major technology investments
Published: Jan, 30 2025 11:23

AI and automation are on the rise, report claims. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. If you run an ecommerce business, then payment gateway giant Square reckons you will have an expensive year ahead, with considerable investments anticipated across the board. Following a recent announcement by UK Chancellor of the Exchequer Rachel Reeves on how the country's government plans to stimulate economic growth, Square’s ‘Future of Commerce’ report explores how businesses plan to tackle the “triple challenge” of sustained high inflation, shrinking consumer spend, and the need to raise prices.

 [Craig Hale]
Image Credit: TechRadar [Craig Hale]

Key to future investments is artificial intelligence, with many businesses hoping to realize productivity boosts to tackle operational and financial efficiency. Square found 85% of restaurant leaders plan to invest in AI and automation, with staff marketing and promotions (77%), inventory management (77%), payments (76%), and menu optimization (76%) all hopeful areas for improvement. “As businesses continue to face economic pressures, we’re seeing them invest in growth and experimentation as they find new, streamlined ways to work and deliver exceptional customer service – particularly through using time-saving and experience-enhancing technology," noted Square UK Executive Director Samina Hussain-Letch.

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Image Credit: TechRadar [A person at a laptop with a cybersecure lock symbol floating above it.]

Businesses are looking to acquire and maintain connections with their customers – 71% are planning to increase investment in their loyalty or reward schemes. Restaurant leaders are following suit with 83% of them agreeing such programs help increase order size, encourage repeat visits, and deliver ROI. The study also found that 73% of leaders now spend more time on hiring than they did a year ago, with 75% spending more time on business operations.

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Image Credit: TechRadar [Concept art representing cybersecurity principles]

Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!. In other areas, retailers are looking to merge the physical and digital shopping experience for a more seamless transaction. It’s worth mentioning that it is not just eateries that are looking to cash in on customers – 84% of beauty workers are also looking to use AI and automation to help with marketing and inventory management over the next year.

 [The Nvidia RTX 5090 on a green background with a spiral pattern.]
Image Credit: TechRadar [The Nvidia RTX 5090 on a green background with a spiral pattern.]

UK consumers heavily rely on the Buy Now, Pay Later market and it is set to rise from £30 billion to £47 billion by 2029 – a 57% increase. Looking ahead, the need for further digitization of business processes, both operationally and customer-facing, is evident, and companies that are willing to stay ahead of the curve will see the best outcomes. With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value!.

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Image Credit: TechRadar [Where to get Nvidia's newest flagship GPU]

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