Formula E CEO Jeff Dodds' plan to turn them into world's second biggest motorsport To say Formula E CEO Jeff Dodds lives and breathes sport would be an understatement… if you asked his wife.
More of the same is on the cards, but Dodds knows for Formula E to grow, it not only needs its renowned excitement on the track and green-fingered technological wizardry in the garages, but also a narrative off it - and his fanatical love of sport is helping drive that.
Last year, Dodds wagered £250,000 that Max Verstappen would win the F1 world title, owing to the sport’s predictability.
"If you look at sports like darts - and to some degree boxing - this creation of heroes and villains and personality out of their sporting stars, I think they do amazingly well,” Dodds says.
Formula E cars don’t make much noise on track, but as a brand, they like to make noise off it.
