And stilton, specifically, is experiencing a revival among younger shoppers, with a boost put down to Gen Z who are experimenting with recipes that are going viral on social media with recipes for blue cheese cocktails - including 'blue cheese Martinis and tomatinis - having more than a million views on Tik Tok.
Gen Z are putting blue cheese in their cocktail, yes, really Get some ice, syrup, chocolate bitters, oh and some blue cheese?
Gen Z musician Jack Parker 23, from Kent, tried out the drink courtesy of TV food and drink influencer Aidy Smith, who has teamed up with Melton Mowbray and Long Clawson Dairy, one of the only five places that makes Stilton in the UK, to produce a signature cocktail for Christmas.
Jack said: "I don't particularly like sweet drinks and cocktails and I'm a big cheese fan especially blue cheese so when I saw this recipe I thought I'd give it a try.
Rather than blending passionfruit with vodka or rum, Gen Z have forgotten all about fruity punch and the beloved Pornstar Martini and are more readily reaching for cheese and savoury ingredients to mix into their favourite drinks.
