“A basketball team with a record label is unheard of until now, which is a testament to the Warriors and the Bay,” said P-Lo, a Filipino-American rapper who produced “For the Soil,” a collaborative release between Golden State Entertainment and EMPIRE, a distribution and publishing company.
As the first and only NBA team with its own record label, Golden State Entertainment, the Warriors are expanding their reach with “For the Soil,” a new album released this week.
The Golden State Warriors are known for their electrifying plays and superstar Stephen Curry, but now the team is pioneering a fresh gameplan: blending sports and entertainment in a way no NBA franchise has before.
Kelly first pitched the idea of the Warriors having a record label to then-president Rick Welts before bringing it to the team’s owner, Joe Lacob, and co-executive chairman Peter Guber.
“It’s seeing the culture being presented in a way that’s true and reflective on a grand international scale,” said Kelly, a former Chicago-based rapper, whose stage name was Capital D. “Hopefully this is the first of many for Golden State and the culture.”.
