Heinz axes popular diet meal range leaving customers gutted

Heinz axes popular diet meal range leaving customers gutted

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Heinz axes popular diet meal range leaving customers gutted
Author: Laura McGuire
Published: Jan, 29 2025 10:11

HEINZ has axed a popular diet meal range leaving customers gutted. Its Weight Watchers frozen meal range has now been axed from stores. The dishes, which came in a range of flavours such as Sweet and Sour chicken and curry, were designed to be low in calories to help those on a diet stick to their plan.

 [Package of Heinz Penne Bolognese.]
Image Credit: The Sun [Package of Heinz Penne Bolognese.]

Its range with the weight loss and fitness group has been sold on supermarket shelves for decades and cost around £2.50. Eagle-eyed customers took to social media to find out where the product had gone. Writing on X, formerly Twitter, one user said: "Hi can you advise whether frozen weight watchers meals are discontinued, particularly sweet and Sour Chicken and Chicken and Broccoli melt.".

Representatives from Heinz told The Sun the range is no more, and said they were aware the move would leave fans "disappointed". They said: “We’ve taken the strategic decision to streamline our UK portfolio which includes discontinuing our frozen line with Weight Watchers.

"This change will enable us to focus on the product lines that deliver the most value for our customers and pave the way for new innovation that meets changing consumer tastes, lifestyle needs and preferences.”. It will come as a blow to many shoppers of the range, who in the past have described the dishes as "tasty" and "very satisfying".

One loyal customer said: "I love these meals; I find the portion just right, and they taste great. "I highly recommend them if you're watching your weight. They're very satisfying.". Heinz is still selling Weight Watcher tinned soups, which are also low calorie and cost £1.20 in most supermarkets.

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