I started my business at 23 & bought an £190k Aston Martin outright months later – even my 10-year-old was a millionaire
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SHE may have not been ''the smartest'' in her own words - but willing to take the risk is what made Aussie PR mega mind Roxy Jacenko a successful businesswoman. The 44-year-old is a powerhouse entrepreneur and the founder of many ventures, including what's probably the most well-known PR agency in Australia, Sweaty Betty PR, as well as Ministry of Talent.
![[Roxy Jacenko went from serving burgers at McDonald's to buying her first-ever luxury car at 23]](https://www.thesun.co.uk/wp-content/uploads/2024/12/Snapinsta.app_438864862_397637593186284_4772717562922501852_n_1080.jpg?strip=all&w=768)
On top of that, the mum-of-two she has built her own personal brand into a household name, despite having gone through many ups and downs throughout her life. Aged just 23, Roxy, who at the time had no expertise or background on public relations, was working for Diesel and making 25,000 AUD (£12,400) a year when she was approached by the clothing brand Von Dutch.
![[Even her daughter Pixie, 13, now has several business ventures - and was able to reture at the unripe age of 11]](https://www.thesun.co.uk/wp-content/uploads/2024/12/Snapinsta.app_453300095_18447805474014830_6022907852378851326_n_1080.jpg?strip=all&w=960)
Although she was a bit sceptical at first, young Roxy handed in her notice the next day and took on the American fashion name as one of her first clients. ''I was like 'You know what, I'm either gonna f***ing sink - or I'm gonna swim'. ''I was so obsessed with making my parents proud because I was such a s**t student and a naughty girl that I was like 'Okay, I have to make this work'.
''So it was not even an option for it not to work,'' said Roxy, adding that she made sure she was ''cheaper than everyone in the marketplace'' and attended every event possible. ''I was hungry.''. Fast-forward a few months later, taking the plunge paid off - as Roxy was able to fund her first-ever luxury car, an £190k Aston Martin, outright.
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