'I visited magical UK market town with castle ruins and gorgeous shops'
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Reporter Zoe Chamberlain had passed through the charming market town of Llandovery countless times en route to family holidays in Pembrokeshire. Nestled on the banks of the River Tywi and fringed by the Brecon Beacons and Cambrian Mountains, it's become a regular pit stop for the family.
Zoe said: "We usually park up and hike up the hill to explore the 13th-century castle ruins and pay homage to the statue of Welsh resistance hero Llywelyn ap Gruffydd Fychan - a tradition my kids have enjoyed since they were tots, offering a chance to stretch our legs during the journey. But I must admit, until recently, I'd never actually set foot in the town itself.".
But that all changed one day, when she needed to post a letter as recorded delivery. For the first time, Zoe crossed the main road and ventured away from the castle ruins. READ MORE: My stay in town that inspired Lord of the Rings showed me new side of the Cotswolds.
And what she discovered was a hidden gem that had been overlooked on previous visits. Bunting crisscrossed the main street, fluttering cheerfully in the wind, linking the vibrant buildings and infusing the entire place with a festive spirit, reports Birmingham Live.
Zoe said it felt: "as if we'd stumbled upon a Royal jubilee or an old-fashioned street fair. It felt like stepping into a bygone era, yet it buzzed with a freshness and energy that was utterly captivating. "I was eager to delve into every quaint gift shop, charity store, hidden alleyway and retro vintage boutique, and pop into every pub for a pint." But time was against them on this particular visit.
