Iceland shoppers baffled to find Greggs product they've actually never seen before
Share:
Iceland shoppers have been amazed after spotting a Greggs product in its stores that isn’t actually sold in the popular bakery. The beloved supermarket chain boasts more than 950 stores across the country, as well as a multi-award-winning online shopping service. The retail giant is a hit thanks to its wide selection of budget-friendly frozen food, as well as its regular releases of new products.
Like many stores, Iceland’s items are frequently shared on social media and, recently, one of its new products caused a stir on Instagram. Popular account @vegan_food_uk shared an image of the returning Greggs Vegan Steak Bakes, available to bake at home but “sadly” unavailable directly from Greggs bakeries.
The vegan page, which promotes accessible vegan food, news of product launches, recipes and more, shared an image highlighting the return of the vegan version of one of Greggs’ most popular products, the Steak Bake, and penned: “Greggs Vegan Steak Bakes are BACK! Anyone else miss these?.
“Unfortunately not in Greggs themselves but they have just launched at Iceland Supermarkets to bake at home. The Veg Curry Bakes (which did launch at Greggs for Veganuary) are also being sold in Iceland”. People shared their thoughts in the comments section. One person joked: “I feel like I’m in an abuse relationship with Greggs. They know I want vegan steak bakes and cheesy sausage bean melts but they keep gaslighting me by selling them everywhere else!”.
