I'm an American living in the UK - I couldn't believe the deals I found at Britain's beloved budget supermarket
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An American man living in the UK has left Britons in hysterics after discovering a popular budget supermarket for the first time. Adonis, originally from New York but currently in London, took to TikTok to showcase his first ever trip to Iceland Foods in December.
The content creator regularly delves into the cultural and social differences between Britain and America, through both street interviews with Brits and sharing his own experiences online. In a recent video posted to his account, @adoniscrashboom, he was visibly left stunned after stumbling across low prices, 'Mix & Match' offers and multibuy deals while visiting his local Iceland store.
The influencer also gushed over the retailer's extensive range of collaborations with popular eateries, such as Greggs and TGI Fridays, while perusing the aisles. In the clip, Adonis looks intently at each aisle as his eyes sparkle with glee. As he walks around the store, he notes: 'I'm assuming everything at Iceland is - the best thing that they do - is frozen food. Let's see what they've got.'.
Projecting his camera toward a freezer, he lifts the lid to reveal a range of frozen Sides meals, which were created in partnership with YouTube group, the Sidemen. Adonis, originally from New York but currently resides in London , took to TikTok to showcase his first ever trip to Iceland Foods in December in 2024.