Inside UK’s first beauty salon for kids with £30 treatments for tots as young as THREE…as it’s branded ‘shallow & vain’
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A GROUP of females giggle over a mocktail menu while beauty therapists get busy painting nails and exfoliating faces. In the corner, a customer sits in a foot spa while another has her hair styled with glitter. Welcome to Britain’s first beauty salon exclusively for children where clients are not grown adults - but kids as young as THREE.
The business has taken a bit of a battering on Facebook where critics claim such treatments are inappropriate for kids but owner Simone Tai says: "It's about building children’s self esteem.". The Mini Moony Pampers Party salon has been packed since it first opened its doors in Havant, Portsmouth in September.
Kids can choose from a menu of alcohol free cocktails before undergoing facials, nail painting, jelly foot spas and hair dos by professional beauticians. Mum-of-two Simone, 37 said: “It’s all about building connections with friends and I think it boosts the kids confidence and supports and encourages self care habits.
“We have boys coming in too and it’s great to see them being able to express themselves and look after themselves. “The day starts with a mocktail where the kids can catch up with their friends and then we have treatments and a disco at the end. “It seems to be most popular with kids aged three to 13 at the moment.”.
The parlour has had mixed reactions with many parents on Facebook adverts saying it forces kids to grow up too fast. One young woman, Rose Sweeney, wrote: “Let kids be kids, this is adultification. Next it will be nightclubs with sherbert instead of ket.” (ketamine).