Is your iPhone listening to you for ads? Apple confirms Siri data has ‘never been sold to anyone’
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Testing Apple’s privacy promise. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Apple says that data collected by Siri has never been sold to advertisers or used to build a marketing profile of its users. Instead, the company argues that its virtual assistant has been “engineered to protect user privacy from the beginning.”.
![[Siri]](https://cdn.mos.cms.futurecdn.net/cQN5rxJTRtg46QzL7fhuHg-320-80.jpg)
The statement (via BBC News) comes as the tech giant has settled a class action lawsuit focused on its Siri assistant. The litigators had alleged that Siri had eavesdropped on Apple users without their knowledge or permission. As well as that, the lawsuit also claimed that user voice recordings were shared with advertisers.
![[Alex Blake]](https://vanilla.futurecdn.net/cyclingnews/media/img/missing-image.svg)
For instance, lead plaintiff Fumiko Lopez argued that Siri recorded her and her daughter without their consent. The couple believe they were served targeted ads after discussing various products, including Nike Air Jordans. In response, Apple said that “Siri data has never been used to build marketing profiles and it has never been sold to anyone for any purpose,” adding that collected data is only used to improve the virtual assistant.
The tech firm has settled the lawsuit for $95 million. It denied any wrongdoing and pushed back against claims that it “recorded, disclosed to third parties, or failed to delete, conversations recorded as the result of a Siri activation” without permission.
