It's SAD-bury's! After 170 years, King strips Cadbury of Royal Warrant - despite it being the late Queen's favourite chocolate that she would be gifted every Christmas
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The King has scrapped Cadbury’s coveted Royal Warrant after 170 years – despite it being his mother’s favourite chocolate. The late Queen loved Cadbury’s Bournville so much, she received boxes of it every Christmas. Her great-great-grandmother Victoria had awarded the top British exporter its warrant.
![[A bust of King Charles III made entirely of chocolate. Other confectionery brands, including Bendicks and Nestle have retained their warrants]](https://i.dailymail.co.uk/1s/2024/12/21/22/93390725-0-image-a-70_1734818633220.jpg)
But six monarchs later, it is to lose its globally recognised mark of excellence after the King chose not to renew it, The Mail on Sunday understands. Almost 400 companies were in the latest round of warrants announced this week, with Charles keeping 386 granted by his mother, ranging from Kellogg’s cereal to Moet champagne. Those unsuccessful, like Cadbury, were told by letter.
![[Palace insiders say Royal Warrants reflect the consumption of the entire royal household, alongside other factors including sustainability]](https://i.dailymail.co.uk/1s/2024/12/21/22/93390729-0-image-a-71_1734818635571.jpg)
As is protocol, the brands were not given a reason why. The warrants are awarded in recognition of the supply of goods or services to the royal household and senior Royal Family members. It is understood the supply of Cadbury products to royal households has decreased over several years. The King is also known for his healthy eating, preferring a piece of fruit or fibre-rich seeds over a bar of chocolate.
![[Cadbury, the maker behind classic brands such as Dairy Milk, Twirl and Crunchie, is one of Britain's most successful exporters]](https://i.dailymail.co.uk/1s/2024/12/21/22/93390751-0-image-a-72_1734818719470.jpg)
King Charles (then the Prince of Wales) at a visit ot a chocolate factory. The monarch has scrapped Cadbury's royal warrant after 170 years. A bust of King Charles III made entirely of chocolate. Other confectionery brands, including Bendicks and Nestle have retained their warrants.
