Why has Cadbury lost its royal warrant? How chocolatier went from humble Quaker shop to Britain's favourite brand - before US-takeover left a sour taste that fell out of favour with the King
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It was the sweet-toothed love affair between the Royal family and one of Britain's most adored chocolatiers. But after enduring for 170 years and surviving the reign of six monarchs, confectionery giant Cadbury's link to British royalty appears to have lost its sugary appeal.
![[Chocolate manufacturer Cadbury is among the companies to have lost their Royal Warrant in the latest list - the firm previously produced a Dairy Milk bar for Charles' coronation in 2023]](https://i.dailymail.co.uk/1s/2024/12/23/14/93400109-14220875-Chocolate_manufacturer_Cadbury_is_among_the_companies_to_have_lo-a-9_1734963330233.jpg)
The chocolate juggernaut based in Bourneville, Birmingham, was among 100 companies to lose out on an official endorsement from 'The Firm', after being stripped of its Royal Warrant status. King Charles ripped away its globally-recognised mark of excellence after choosing not to renew it.
![[King Charles - seen here at the House of Dorchester chocolate factory in Poundbury, Dorset, in November 2015 - has been described as a fitness enthusiast who follows a healthy diet]](https://i.dailymail.co.uk/1s/2024/12/23/14/93400099-14220875-King_Charles_seen_here_at_the_House_of_Dorchester_chocolate_fact-a-10_1734963336184.jpg)
It comes after the company's recent takeover by an American snack giant led to claims Cadbury had 'betrayed its heritage', by introducing bizarre new recipes and shrinking bars - while outsourcing its chocolate production abroad. Queen Victoria first awarded Cadbury its Royal Warrant in 1854 - which was then repeated by the late Queen Elizabeth II in 1955, who was a massive fan of the brand.
![[Cadbury famously produced an advert which proved one of the most popular ever. It featured a gorilla playing the drums to Phil Collins' bombastic hit 'In The Air Tonight']](https://i.dailymail.co.uk/1s/2024/12/23/14/93427145-14220875-image-a-24_1734963818596.jpg)
She loved Cadbury's Bournville chocolate so much, she is believed to have received boxes of it each Christmas. Yet it is understood the supply of Cadbury products to royal households has slumped in recent years. King Charles and Queen Camilla - pictured together at the launch of the Coronation Food Project in Didcot, Oxfordshire last month - have issued new Royal Warrants to favoured firms.
![[The King's latest list of Royal Warrants includes 386 companies which had previously been approved by his late mother Queen Elizabeth II (pictured) and which he has decided to keep on]](https://i.dailymail.co.uk/1s/2024/12/23/14/93292619-14220875-The_King_s_latest_list_of_Royal_Warrants_includes_386_companies_-a-11_1734963344855.jpg)
