King strips Cadbury of its Royal Warrant – 170 years after it was first awarded
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Cadbury’s Bournville chocolates were famously a favourite of the late Queen Elizabeth II. The King has revoked Cadbury’s Royal Warrant, 170 years after it was first granted. The renowned chocolate maker, which was a particular favourite of the late Queen – especially for its Bournville chocolate – has confirmed that its prestigious mark of excellence will not be renewed.
![[The King has stripped Cadbury of its Royal Warrant, 170 years after it was first awarded]](https://static.independent.co.uk/2024/12/22/20/e981353ec52e751a55ba527dedec6812Y29udGVudHNlYXJjaGFwaSwxNzM0OTgxOTUz-2.78475182.jpg)
Queen Victoria first awarded the warrant to the British company in 1854, but now, six monarchs later, King Charles has decided to rescind it. This week’s latest round of warrants saw several brands announced, including fellow chocolate manufacturers Nestlé, Bendicks, and Prestat, recognising companies that supply goods or services to the royal household and senior members of the royal family.
![[Cadbury is one of the country’s most successful exporters and is marking its 200th year in business, with products including Dairy Milk, Roses and Heroes]](https://static.independent.co.uk/2024/05/07/16/Screenshot%202024-05-07%20at%2016.00.07.png)
The King retained 386 warrants previously granted by his mother, according to reports. However, a number of companies were unsuccessful in their bid to renew their royal status, notably Cadbury and consumer goods giant Unilever, which owns Marmite. Both are said to have been notified by letter, but, as is customary, no reason was provided for the decision.
In total, more than 100 warrants were not renewed, though some of these may be attributed to brands choosing not to reapply, ceasing trading, or having their applications deferred. It has been reported that the supply of Cadbury products to royal households has decreased in recent years. The King, known for his focus on a healthy diet, is believed to take factors such as sustainability and the consumption habits of the royal family into consideration when awarding warrants.
