The trademark protection of multiple versions of the super spy’s name are subject to the challenge, including: James Bond Special Agent 007, James Bond 007, James Bond, James Bond: World of Espionage and the famous “Bond, James Bond” saying.
The owners of the multibillion-pound James Bond franchise are embroiled in a fight to keep control of the super spy’s name, after a Dubai-based property developer filed claims in the UK and Europe that they are not using the trademark across a range of goods and services.
The James Bond trademarks are officially registered to US-based company Danjaq, which controls the rights to worldwide traditional James Bond merchandising in conjunction with Eon.
James Bond is also likely to be trademarked in the United Arab Emirates, where Kleindienst operates his property business and where the filings list his residence as a hotel, but the trademark office there is not readily publicly accessible to be able to ascertain whether similar cancellation claims have been made.
Exclusive: Dubai-based property developer is challenging trademark registrations, including the saying ‘Bond, James Bond’.
