The name of the character, last played by Daniel Craig in 2021’s No Time To Die, is subject to challenge across its variation of monikers that include: James Bond Special Agent 007, James Bond 007, James Bond, James Bond: World of Espionage and the famous “Bond, James Bond” line.
The James Bond trademarks are officially registered to US-based company Danjaq, which owns and controls the rights to global James Bond merchandising, alongside Eon.
Austrian businessman Josef Kleindienst has filed several “cancellation actions based on non-use” claims, which, under UK and EU law, mean that if a name is trademarked against several goods and services but the owner does not commercially exploit it for at least five years, then a challenge to remove ownership of the name can be made.
The revelation arrives after a Dubai-based property developer filed several claims in the UK and Europe over non-use, which could see the character stripped of his catchphrase: “The name’s Bond, James Bond.”.
If Danjaq wants to keep these alive they will need to engage in a trademark office action to show that they have used James Bond in the areas being challenged in the last five years.”.
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