“Turning the tide and keeping James Bond alive will only work with the fans and their involvement, to secure the future of James Bond as we know him, and as we all love him.
The James Bond trademarks are registered to the US-based company Danjaq, which controls the rights to worldwide traditional James Bond merchandising in conjunction with Eon.
The Guardian revealed on Friday that Josef Kleindienst, the Austrian property developer who is building a $5bn luxury resort complex called the Heart of Europe on six artificial islands off Dubai, is challenging the trademark ownership of the James Bond name in the UK and the European Union.
“But even more worrying than the relationship between the administrators of James Bond is their relationship with those who make up James Bond, his fanbase.
“James Bond will not die on our watch,” the businessman challenging the ownership of the rights to 007’s name has said, claiming he is motivated by concerns about the future of the multibillion-pound global spy franchise.
