Joe Wicks attempts to do the weekly shop - on roller skates Joe Wicks, the fitness guru and ASDA ambassador, has taken on a 'big shop' challenge on roller skates, at the world's first supermarket-themed roller disco.
In a Supermarket Sweep-style event, the roller room will open its doors to participants on 7th and 8th February where they'll be able to skate and win prizes by swooping round the expansive rink, scooping up groceries against the clock.
Joe Wicks expressed his excitement about the event, saying: "I'm so excited to don a pair of skates and take to the rink at Dreamland this weekend.
The event was created by Asda as it announced the return of its Rollback proposition, which sees the prices of more than 4,000 family-favourite products reduced by an average discount of 25% in-store and online.
The transformation of Margate's Dreamland roller room into a grocery store was unveiled by Wicks himself.
