Kanye West’s Yeezy website selling swastika T-shirts taken down Shopify says website ‘violated our terms’.
Shopify’s ecommerce platform is used by a number of websites to sell merchandise and/or products, and while it did not specify which rules were violated, its terms of service say it will act “to restrict products or activities that we deem unsafe, inappropriate, or offensive”.
When the commercial aired on Sunday, it appeared to be promoting the controversial rapper and designer’s new Yeezy Pods shoes, as well as clothing related to his newly released album, Vultures.
Shopify, the back-end platform which hosts Ye’s website Yeezy.com, confirmed to multiple US outlets in a statement that it had deactivated the e-commerce site because the merchant did not follow the rules.
While the cost for a national commercial slot is reportedly $7m, it’s likely West didn’t pay the full amount as the ad only appeared regionally.
