The song is a clever choice for Kellogg’s as it also features the lyric ‘Snap, crackle, pop pop, fizz fizz’, which will likely make many think of the iconic Rice Krispies mascots Snap, Crackle and Pop.
Kellogg’s just made a major change to Corn Flakes cereal after 66 years To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.
You might be familiar with the green and red bird, who has long featured on boxes of Corn Flakes – but now he’s got a new look after being turned into a fully developed character for Kellogg’s most recent advertising campaign.
Cornelius’ new look is meant to symbolise the company’s ‘dedication to future innovation and investment in cereal’ and he was developed by Framestore – the visual effects studio behind films like Wicked and Paddington.
The cockerel has been a brand mascot for the cereal company since 1958 and when he first debuted, he appeared in adverts with his own catchphrase, saying: ‘Wake up, up, up to Kellogg’s Corn Flakes.’.
