Cadbury’s is STRIPPED of prestigious title after 170 years – alongside 100 other iconic brands
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CADBURY's has been stripped of a prestigious title after 170 years - alongside 100 other iconic brands. Controversially, the chocolate giant is missing from the 400 companies awarded with the King's royal warrant this year - a prestigious mark of recognition.
![[Cadbury's has been stripped of the King's royal warrant]](https://www.thesun.co.uk/wp-content/uploads/2024/12/1905-milk-content-competitors-top-948419799_a1d763.jpg?strip=all&w=960)
All the companies who'd been denied the accolade were informed via letter, according to the Mail on Sunday. These also included Unilever, which makes the nation's most crowd-dividing spread, Marmite, the newspaper understands. Cadbury's was first awarded the title - which is designed to recognise the supply of goods of services to the royal household - by Queen Victoria in 1854.
Chocolate-loving Queen Elizabeth II, who famously loved Cadbury's Bourneville, ensured the beloved confectionery company held onto the award throughout her reign between 1955 and 2022. But it is believed that health-loving Charles may be less enamoured by the nation's favourite chocolate brand.
Julian Payne, former communications secretary to the King, previously told the Times all about the King's healthy routine, which includes a five-step workout plan and a nutritious diet. He said: "He generally consumes extremely healthy, organic food and doesn’t drink much alcohol.".
And Australian politician Steven Miles told The Sun how the monarch turned down his homeland's signature Lamington cake, a sponge dipped in chocolate and coconut, while on a trip to Queensland. As well as Cadbury's, 100 other companies have been removed from the list.
