Lidl GB marketing director Joanna Gomer said: “Our high-protein range is a firm fan favourite, with more than 150 high-protein products sold in our stores every minute, and our customers across the country taking to social media to share their hauls each week.
Alongside the TikTok-exclusive bundles, Lidl is also offering loyalty scheme members a chance to claim 25% off chilled high-protein products in-store with Lidl Plus coupons.
The supermarket chain claims it is the first supermarket to sell directly on TikTok Shop, joining other brands such as Asos and Boots that have used the platform to connect with consumers.
With the number of TikTok shoppers growing rapidly, we’re proud to be the first supermarket meeting our customers directly on the platform with our unique offering, creating these exclusive bundles to showcase our new exciting products.”.
Lidl - whose TikTok account is @LidlGB - will start by selling a range of fitness products on the app, including protein powder and gym gear.
