To mark the launch of Eau de Passion, Domino’s launched steamy content featuring Married at First Sight UK star Luke Debono on a quest to find passion, with Luke being shown spraying his chiselled physique with the bespoke pizza shaped bottle.
Major pizza chain launches pepperoni fragrance so you can always smell like the Italian staple DOMINO'S has launched a pepperoni-inspired perfume to entice pizza lovers this Valentine's Day.
The perfume is the first scent launched by the pizza company, which has previously created a heat suit for its drivers to keep them warm in the winter months, and a jetpack suit to help deliver pizzas to hungry festivalgoers in Glastonbury.
It comes as Domino's revealed it typically sees a 50% increase of its Pepperoni Passion pizza each year on Valentine's Day, based on a five-year average of day-on-day increases.
The limited-edition eau de toilette is a nod to its Pepperoni Passion pizza and is said to have irresistible notes of spice, pepper and a woody, warm base.
