Major spirits and beer giant CLOSES distillery in order to ‘future proof’ brand
Share:
A MAJOR spirits and beer giant has closed a distillery and shifted production to another site to "future proof" the brand. Diageo has shuttered the Chase Distillery in Hereford, west England, known for its production of Chase-branded vodka and gin spirits.
![[Two cows by a pond near a distillery.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/1000-bottles-per-week-plans-258980898.jpg?strip=all&w=960)
A Diageo spokesperson said: "To future proof Chase, we took the decision to renovate the liquid, revitalise the packaging, and transform the brand supply to drive its efficiency. "These developments are designed to create future growth opportunities for the brand.".
Diageo first announced it would close the Chase Distillery in June last year, in accounts filed to Companies House. The accounts also reported a pre-tax loss of £3.2million, down from around £3.4million the year before. The report read: "In the last quarter of the current financial year, the directors initiated a Chase brand redesign program based on a decision by the Diageo Group.
"This program will result in the transfer of all production activities to Diageo Scotland Limited, the brand owner of Chase. "Management intends to proceed with the liquidation of the company once operations have been successfully transferred and liquidation arrangements can be made.".
The closure of the Chase Distillery comes after Magic Rock Brewery, in Huddersfield, announced it intended to appoint administrators. The popular beer brewery, which makes IPAs such as Cannonball and magic Haze, has reportedly drafted in lawyers to help oversee the process.
