Major supermarket cuts prices of 4,000 products by up to 50%
Major supermarket cuts prices of 4,000 products by up to 50%
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A MAJOR supermarket has confirmed it is cutting prices on more than 4,000 products by as much as 50%. Asda has introduced the price cuts at its more than 1,200 stores immediately, meaning your favourite items could be cheaper from today. The supermarket is cutting prices by an average of 25%, but some prices will be slashed by up to 50%.
![[ASDA supermarket exterior.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/ASDA.jpg?strip=all&w=620)
It added that many of its "family favourite" products will now be 5% lower than promotional prices at competitors, for example Tesco's Clubcard prices or Sainsbury's Nectar prices. The rollback is the first of a series of planned price cuts throughout the year in a bid to move Asda's entire range to a new so-called "Asda Price" that aims to beat rivals.
![[Table showing example product price cuts with product name, current price, rollback price, and percentage saving.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/RR-29-01-TABLE-PRICECUT.jpg?strip=all&w=866)
Asda previously had an Aldi and Lidl price match scheme where it matched the cheapest price of the two discount supermarkets. But now it is focusing on making its own prices the lowest on offer, including making some sizeable price cuts to branded products.
Some examples of major price cuts include slashing the cost of Birds Eye's BBQ Chicken Grills by 50%, from £5.65 to £2.82 for 520g. Ben & Jerries' Luxury Cookie Dough ice cream has also dropped by 44% from £5.15 to £2.84 for a 465ml tub. Philadelphia Light cream cheese has been cut by 45% from £3.25 to £1.78.
Meanwhile, Andrew Toilet Tissue Quilters (9 pack) is now £4.74, 27% cheaper than the previous price of £6.50. Allan Leighton, Asda’s executive chairman, said of the price cuts: “We’re lowering prices throughout our stores and online to make Asda the cheapest traditional supermarket and in the process returning to what makes Asda special - delivering unbeatable value to the customers and communities who count on us.".
