Major supermarket slashes prices on 100 essentials to match Aldi and Lidl
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A MAJOR supermarket has slashed the price of 100 essentials to compete with rivals. Morrisons will price match Aldi and Lidl on everyday items and best-sellers in a new year boost for shoppers. The grocery chain's price match promise will now apply to products like olive oil, coffee, eggs, single cream and pasta sauce from today.
![[Morrisons is kicking off the New Year by expanding its Price Match with Aldi and Lidl]](https://www.thesun.co.uk/wp-content/uploads/2024/12/MorrisonsPriceMatchEdit_15.jpg?strip=all&w=960)
The move expands the scheme to cover more than 500 products, with the new additions joining existing offers on items including bananas, potatoes, broccoli and onions. We have calculated the savings on certain products by comparing the prices before and after the introduction of price matching today.
For instance, the price of Morrisons Full Roast Coffee 200g has been reduced from £2.25 to £1.85, resulting in a saving of £0.40. Similarly, Morrisons Olive Oil 1l has seen a reduction from £7.80 to £7.29, providing a saving of £0.51. More substantial savings can be observed in dairy products.
For example, Morrisons British Single Cream 600ml has been reduced from £2.40 to £1.98, saving customers £0.42. Additionally, the price of Morrisons The Best White Golden York Free Range Eggs 6 Pack has dropped significantly from £3.05 to £1.99, offering a saving of £1.06.
These reductions will make everyday essentials more affordable for regular Morrisons shoppers. The new pricing will be offered both in-store and online and will be checked and adjusted twice a week. Products in the price match scheme are signposted with a red circle logo that says Aldi & Lidl price match.
