Another major supermarket cuts prices of over 1,000 products to match Aldi and Lidl

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Another major supermarket cuts prices of over 1,000 products to match Aldi and Lidl
Author: Adele Cooke
Published: Jan, 02 2025 14:38

ANOTHER huge supermarket has cut the cost of thousands of essentials to the same price as its rivals. Asda will price match Aldi and Lidl on thousands of household staples and best-selling products from today. The supermarket’s Big Jan Price Drop will apply to products including sausages, dishwasher tablets and laundry detergent.

 [Asda is price-matching thousands of products with Aldi and Lidl]
Image Credit: The Sun [Asda is price-matching thousands of products with Aldi and Lidl]

The scheme will cover more than 2,560 household staples, making them 26% cheaper on average. The move follows Morrisons, which yesterday slashed prices on 100 essentials to match Aldi and Lidl. For instance, the price of Cathedral City Cheese 350g has been reduced from £3.75 to £2.50, saving you £1.25.

Image Credit: The Sun

Similarly, McCain Chips 900g has seen a reduction from £3.20 to £1.60 - a saving of 50%. More substantial savings can be found on household cleaning products. For example, a 42-pack of Fairy Dishwasher Tablets can be picked up for £6, down from £12.

Meanwhile, Persil wonder wash liquid now costs £4, saving you £3 on the original £7 price tag. Parents can also save big on a 12 Multipack of Huggies Wipes, which originally cost £11.50 but will now set you back just £5.75. The reductions will make everyday basics even more affordable for Asda shoppers.

The new prices will be available in-store and online. Asda’s price match is signposted with a red square which says Aldi and Lidl Price Match, whichever is cheaper. To find your nearest Asda visit: https://storelocator.asda.com/. Major supermarkets price match products to cheaper retailers in order to avoid losing customers.

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