Marketing expert says Charlie Bigham meals have wooden packaging for 'genius' reason Marketing expert, Rory Sutherland, has shed light on what makes one of the UK's ready-meals a favourite in British households.
Charlie Bigham's fresh ready meals are a firm favourite for those who want a quick and easy meal – with a restaurant quality feel – thanks partly to the brand's fancy wooden packaging.
Sutherland added: "The other genius thing he did is that style of bamboo packaging stuff - the weird wooden packaging which fundamentally creates a kind of craft manufactured vibe rather than a factory-made vibe.
Sutherland is vice-chair of Ogilvy, one of the largest marketing agencies in the world, and regularly features on podcasts and delivers TED Talks on marketing tips and tricks - many of which consumers aren't conscious of.
Speaking to Simon Squibb and his 1.5million-strong YouTube following, the advertising exec praised Charlie Bigham for its ability to create a unique 'culinary experience' compared to its ready meal rivals.
