Martin Lewis explains when the cheapest time to buy Christmas presents is - and if you've missed it Money guru Martin Lewis has revealed exactly when the best time to buy Christmas presents is, and if you've already missed it.
Providing a more "practical" take, based on research his team conducted by comparing Black Friday and pre-Christmas sales prices on some 50 items, he continued: "70% of items were cheaper on Black Friday, 12% were cheaper in the pre-Christmas sales, and the other 18% were equal.
Luckily for us, Martin Lewis shared when everyone should be buying presents during his Martin Lewis Money Show Christmas special.
In the episode, which aired on ITV on November 19, one viewer asked the following question: "When is the optimal time to buy Christmas gifts?
Mr Lewis candidly responded: "The optimum time to buy Christmas gifts is in January."
