McCain launches new ‘game-changing’ teatime potato dish that’s a hybrid of crisps and chips
Share:
SHOPPERS have been wowed after spotting McCain's latest teatime potato dish. The maker of everything from frozen chips to hashbrowns and potato smiles has now created a hybrid of crisps and chips. McCain's latest concoction claims to have the crispy exterior of the common snack but is fluffy like a chip.
The product is also flavoured with typical seasonings you would get in crips such as Salt & Vinegar and Firecracker Chilli. Shoppers were quick to take to social media after spotting its latest take on the potato in Iceland. Some were excited, commenting that they had tried the product, and it tasted "good" but others were not so impressed.
"So it's chips..," said another sceptical customer. Mark Hodge, head of marketing for McCain's, said the product was "truly innovative," with the company also describing the launch as "game-changing," according to reports in The Grocer. The product is on sale for £1.75 in Iceland and can be bought either online or in-store.
It was also said the product will launch in Tesco, Morrisons, and Sainsbury's in March. The Sun has contacted McCain for comment. It's not the first time shoppers have been able to buy frozen crisps. Iceland also stocks a frozen version of Hula Hoops crisps, which customers can cook themselves at home.
The product has received glowing reviews, with one shopper describing them as "really tasty". Another shopper said they tasted better than traditional frozen chips. They explained: "I much prefer these over the regular chips, great for either lunch or dinner and done in 15 mins.".