Meghan Markle 'banned' from selling clothes under new As Ever brand

Meghan Markle 'banned' from selling clothes under new As Ever brand
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Meghan Markle 'banned' from selling clothes under new As Ever brand
Author: Shaun Wilson
Published: Feb, 23 2025 12:28

Summary at a Glance

Her line of 'As Ever' products will launch just as Netflix begins streaming her new lifestyle show 'With Love, Meghan' on March 4, with the products available in Netflix stores in Dallas and Philadelphia.

Her lawyers applied to the US Patent and Trademark Office (USPTO) in October 2022 to trademark the 'As Ever' name for products including aprons, jams, and dog biscuits.

However, the Duchess of Sussex will not be able to use her 'As Ever' brand to sell clothing as originally planned, due to a naming conflict with a Chinese fast-fashion retailer.

However it may pose little difficulty for Prince Harry's wife - whose trend-setting style choices regularly sell out - as she will will simply need a new name for any clothing line.

A US trademarks lawyer told The Mail On Sunday that Meghan risks being sued if she attempts to sell clothing under the As Ever brand.

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