Meghan's latest post before her video announcing As Ever was on Valentine's Day, when she posted a picture of her and Harry kissing and said: "My love, I will eat burgers & fries and fish & chips with you forever.
"I'm thankful to my partners at Netflix for supporting me in delaying the launch, as we focus on the needs of those impacted by the wildfires in my home state of California," Meghan said at the time in a statement to Tudum, the official companion site to Netflix.
In the Instagram video post, Meghan, who married Prince Harry in 2018, says in the caption that As Ever "means 'as it's always been' or some even say 'in the same way as always'.
Posting to her recently-created Instagram account, Meghan said she was "thrilled" to be changing the name of her American Riviera Orchard lifestyle brand to As Ever - a project which she "poured my heart into".
Her Netflix show With Love, Meghan - which the streamer says "reimagines the genre of lifestyle" - launches in two weeks.
