Meta offers creators $5,000 to join Facebook and Instagram amid TikTok uncertainty
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Facebook and Instagram owners Meta is offering popular US creators from competitors' apps such as TikTok the chance to earn $5,000 (£4,040) in bonuses to make content on its platforms. TikTok briefly went offline in the US on Sunday ahead of a ban put in place by Joe Biden, but hours later, it came back online with a message thanking his successor Donald Trump, who has suspended the ban for 75 days.
The delayed ban spells uncertainty for creators on TikTok - many of whom make a living through the wildly popular app. Coinciding with the looming ban is Meta's "Breakthrough bonus programme", which is offering creators from other apps up to $5,000 in bonuses in their first 90 days of signing up.
They need to share at least 20 reels on Facebook and 10 reels on Instagram within 30 days of accepting the terms and conditions of the bonus programme, the Meta website states. Read more:Will Trump be crypto's most powerful supporter?Trump tries to negotiate TikTok sale on live TV.
It adds the videos must be original content from a US creator aged 18 or older, and although it does not mention TikTok by name, it says the creator must have "an existing presence on a third party social account". Meta's new guidelines allow users to say LGBT+ people are mentally ill.
Zuckerberg shows his true pragmatic colours by changing Meta ahead of Trump 2.0. Meta scraps third party fact checkers - and UFC boss Dana White joins board. Meta says it will calculate bonuses based on an evaluation of each creators' "social presence", adding the creator must also be entirely new to Facebook or Instagram.
