Nigel Farage is the biggest reason voters would not back Reform, new poll suggests Nigel Farage comes out as the biggest turn off for voters considering Reform in an Opinium poll but it also provides painful results for Keir Starmer and Kemi Badenoch.
Its finding suggest that the main reason voters said they would vote against Reform was Nigel Farage, with over a quarter (27 per cent) saying Reform’s leader was the key reason the party wouldn’t get their vote.
With polling experts believing that Reform’s surge to the top is a real factor in British politics and not temporary, survey showed Reform UK’s key strengths are that people feel they know what the party stands for (net +22 per cent).
Adam Drummond, head of political and social research at Opinium, commented: “Voters generally know about three things about Reform: it's a party led by Nigel Farage, they don't like immigration, and they aren't the Labour or Conservative parties.
Also that the party has a clear sense of purpose (net +15 per cent), as well as being in touch with ordinary people (net +4 per cent).
